CRM in the Age of AI with Angeliki Patsiavou

About Show #1062

Can AI make customer relationships better without taking the human out of them? Richard talks to Angeliki Patsiavou about the changing role of CRM in the age of AI. As agents make CRM increasingly invisible, they can summarize customer history, identify opportunities, support negotiations, and help people work more effectively. Still, they can also amplify bad data and turn authentic conversations into agents talking to agents. Angeliki argues for keeping humans in the loop while rethinking CRM interfaces, governance, and even the economics of token-based AI services. The opportunity isn't to replace relationships with AI, but to use AI to give people better context and more time to build those relationships.

Links

Recorded Oct 5, 2026

 

Angeliki Patsiavou is a Microsoft Business Applications MVP and Prosci Certified Solution Architect, bringing a wealth of expertise in CRM Operations, Change Management and Product Strategy. As a Functional Lead for Dynamics 365 and Power Platform, she helps companies envision their strategy by engaging with senior leadership, business and technical teams from pre-sales to delivery. Angeliki is an accomplished international public speaker and blogger, regularly featured at leading industry events on digital transformation, AI innovation, and technical leadership under constant market change.
 

Show Comments

blog comments powered by Disqus